Brands Need to Stand Up for Nonpartisan Issues This Election Season

Make a statement you believe in and use voices that believe it, too

There's so much brands can stand for—and still be nonpartisan. Getty Images

As we march closer to the November election, more and more brands are jumping into the election conversation, encouraging voter participation and even taking a stand on some of the hot-button issues of the day. We are living through one of the most divided, partisan environments in our history, and brands must walk a fine line between not alienating some consumers by taking a stance on political issues and compelling other consumers who want to see themselves reflected in the brands they support.

@MatthewESegal Matthew Segal is cofounder of ATTN.