Broadcast Scheduling Is More Important Than Ever During a Pandemic

Execs navigate COVID-19 upheaval while keeping audiences and advertisers happy

grey's anatomy
Grey's Anatomy is one of several shows ending its season earlier than planned after COVID-19 shut down production. ABC/Christopher Willard

As the COVID-19 crisis enters its second month in the U.S., broadcast networks have been scrambling to fill the programming slots left open by the cancellation of live sports and create lineups that will be attractive to consumers stuck at home who are looking for entertainment options.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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