Buyers Navigate Makeshift Broadcast Schedules to Set Their Fall TV Buys
The biggest shows aren’t ready, but advertisers need their Q4 impressions
Even with their Covid-altered lineups, media companies are preparing for a robust fall on the ad sales front.
Jan Thijs/CBS, Peggy Sirota/ABC, Skip Bolen/Fox
This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.
