Cannes Lions Organizer Ascential Backs Hudson MX With $10 Million Investment
Stake in advanced television startup adds to its existing interests in the media game such as FlyWheel and MediaLink
Hudson MX will use the investment to further the rollout of its cloud-based media buying and accounting platform.
Ascential & Hudson MX
Ascential has taken a minority stake in Hudson MX, an ad-tech outfit that aims to bring the efficiencies of software automation to the localized television buying market. It was a $10 million investment.
