Cannes Lions Organizer Ascential Backs Hudson MX With $10 Million Investment

Stake in advanced television startup adds to its existing interests in the media game such as FlyWheel and MediaLink

Hudson MX will use the investment to further the rollout of its cloud-based media buying and accounting platform.
Hudson MX will use the investment to further the rollout of its cloud-based media buying and accounting platform. Ascential & Hudson MX
Headshot of Ronan Shields

Ascential has taken a minority stake in Hudson MX, an ad-tech outfit that aims to bring the efficiencies of software automation to the localized television buying market. It was a $10 million investment.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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