CBS All Access Will Become an Expanded ‘House of Brands’ Under ViacomCBS

Pluto TV will remain standalone service, according to company source

a sign pointing in different directions
ViacomCBS is expected to reveal more about its streaming strategy during its quarterly earnings call on Feb. 20. Getty Images, ViacomCBS, CBS, PlutoTV

CBS All Access is expected to serve as the anchor of a broad subscription offering from the newly formed ViacomCBS, which is pushing further into both subscription-supported and ad-supported streaming services, a company source told Adweek.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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