CBS Uses Its Upfront to Woo Ad Buyers and Troll Majority Owner Shari Redstone

Audience gives CEO Leslie Moonves a standing ovation as he battles parent company

“This year, CBS has the most exciting legal dramas. Also some great TV shows," said Stephen Colbert. John P. Filo/CBS

There hasn’t been all that much for buyers to get excited about during this sluggish broadcast upfront week—at least, not until CBS Corp. chairman and CEO Leslie Moonves appeared onstage during Wednesday’s annual event at Carnegie Hall.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.