How Celebrating America Helped Cement Biden’s Unity Message

From the telecast's lineup to its title, producers were focused on reflecting the new president's key theme

celebrate america fireworks
The post-inaugural Celebrating America special was watched by more than 24.9 million people. Getty Images

While Inauguration Day went on as planned Wednesday despite the ongoing pandemic—and the insurrection at the U.S. Capitol just two weeks earlier—one tradition did have to be cast aside this year due to Covid-19: the inaugural balls.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.