College Football Postponement Upends Billions in Ad Revenue

NFL, NBA most likely to benefit from Big Ten, Pac-12 delays

Photo of college football being played
Major college football matchups like Ohio State vs. Michigan will be MIA this fall as the Big Ten and Pac-12 postpone their seasons. Getty Images

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.