Daytime TV Usage Soars Among At-Home Workers and Students
Altered viewing patterns during Covid-19 present new reality for advertisers
In October, professionals spent an average of two hours and 10 minutes more using the TV in the daytime than they did a year ago.
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As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.
