Discounted Annual Subscriptions Give Streamers a Leg Up in Crowded Space
Services roll out extended plans to lock customers in for longer
Some newer services, like Peacock, are taking on the legacy streamers by offering different types of subscription options.
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When NBCUniversal’s streaming service Peacock debuted nationally this month, its most-advertised price point was the tier executives thought would be most appealing to consumers during the pandemic: free.
This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
