Discovery Sets Name and Launch Date for Chip and Joanna Gaines’ Lifestyle Network

Magnolia will debut Oct. 4, replacing DIY Network

Joanna Gaines and Chip Gaines
Joanna and Chip Gaines' new channel for Discovery will replace the DIY Network. Getty Images

Discovery’s long-in-the-works lifestyle network from home improvement power couple Chip and Joanna Gaines finally has a name and a launch date.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.