Disney Points Live Sports Advertisers to GMA, Freeform, Other ESPN Content
It’s the first media company to share its coronavirus strategy
“We are here to help execute, strategize and plan for the next two weeks and the next two months," said Disney ad sales chief Rita Ferro.
Walt Disney Television/Pawel Kaminski
Late last week, TV found itself in “uncharted territory” as networks began to navigate the ad sales fallout of sports cancellations, as well as other seismic ripples as a result of the growing COVID-19 pandemic.
