Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest

New iteration of platform looks to accelerate TV audience targeting in this upfront

Xandr Invest will be available in open beta beginning this upfront. Xandr
Headshot of Jason Lynch

Key insights:

OpenAP is no longer the only audience targeting platform offering with backing from multiple media companies.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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