Disney’s Streaming Bundle Begins Major TV Push With First Spot Uniting All 3 Platforms

Featuring content from Disney+, Hulu and ESPN+

boxes of different tv and movie previews

The 30-second spot featuring all three Disney streaming services will debut tonight during Fox's The Masked Singer. Disney+

By Kelsey Sutton

May 13, 2020

Key insight:

Disney’s streaming services are more important to its business than ever as other segments are hamstrung by Covid-19.

With most people stuck at home during the pandemic, family viewing on live and on-demand programming alike is through the roof. Disney hopes that many of them will find something to love—and pay for—in its bundle of streaming services.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.