Entertainment Brands Chart Their Next Steps After Canceled SXSW

Companies ramp up digital marketing, delay releases and plan to recycle activations

SXSW logo and activations
Entertainment brands that have long used SXSW as a launching pad for major shows, films and media projects are scrambling. Getty Images, SXSW
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.