ESPN Revives The Ocho, Hallmark Sets Christmas Marathon as Networks Shake Up Schedules

Helping homebound audiences who need a distraction from coronavirus news

espn8 the ocho logo and a hallmark christmas movie still photo
Marathons like ESPN8: The Ocho and Hallmark's We Need a Little Christmas will give viewers a much-needed distraction. ESPN, Hallmark Channel

Media companies have been coming up with strategies over the past week to entice the growing number of Americans who are homebound as a result of the COVID-19 pandemic.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.