‘Exclusivity Matters’ to Hulu With Original Shows, but Not Library Content

'One show does not make a service,' says head of content Craig Erwich

craig erwich of hulu
Hulu head of content Craig Erwich said the company is focused on bringing the right talent to the service. Getty Images

Hulu’s been in the original content business for a long time, but it has also long stood out in the streaming world for a considerable library of shows fresh from broadcast and cable properties, streaming episodes of NBC, ABC and Fox series the day after they air on linear TV.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.