Food, Home Focus Give Discovery a Ratings and Revenue Edge During Pandemic
HGTV, Food Network and TLC capitalize on needs of housebound viewers
Amy Schumer's new Food Network series, Amy Schumer Learns to Cook, co-stars her husband and was shot by her nanny.
Food Network
Key insights:
- Sheltering in place has been good for two things: cooking and home improvement.
- Some quarantined-themed series are airing as soon as one month after being greenlit.
Covid-19’s early impact on the TV advertising industry will become starker over the next week, as more media companies announce their first quarter earnings. Last week, AT&T reported a 24.1% year-over-year quarterly decline in advertising revenue among its Turner networks, due in part to the coronavirus-related cancellation of March Madness and NBA games.
