Fox Is Turning a Shake Shack Into Bob’s Burgers to Feed Hungry Comic-Con Attendees

Network will bus fans to the restaurant and give away 500 'burgers of the day'

Fox will give away 500 of these burgers (created with help from the Bob's Burgers creative team), along with fries and a drink, during Friday's activation. Fox

Dozens of movies and TV shows will be looking to make a splash with fans during this year’s San Diego Comic-Con, which kicks off on Thursday. But only one of them is teaming up with Shake Shack in order to make a play for their appetite as well as their attention.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.