Fox Looks to Avoid Post-Super Bowl Pitfalls With The Masked Singer

Plus, how the network is shaking the show up for Season 3

In Season 3, The Masked Singer's 18 celebrity contestants have been sorted into three groups of six people each. Greg Gayne/Fox

Key insights:

The plum post-Super Bowl programming slot—which goes to a different entertainment show each year—can  be both a blessing and a curse. While it offers higher ratings than almost any other single entertainment episode of the year, there’s no guarantee those viewers will return for another episode.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.