Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic
Execs held virtual town halls with agencies this week amid COVID-19 uncertainty
Fox Sports CEO and executive producer Eric Shanks participated in all of this week's virtual town halls with agencies.
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Key insights:
- The Fox Sports meetings were focused not on selling ads, but sharing sports information to help agencies plan for the second half of the year.
- Live sports is expected to take the lead in helping the TV industry bounce back following the COVID-19 crisis.
It’s been three weeks since the en masse cancellation of every major sports league left TV in “uncharted territory,” with networks and advertisers scrambling to navigate the ad sales fallout from the COVID-19 pandemic.
