Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic

Execs held virtual town halls with agencies this week amid COVID-19 uncertainty

Fox Sports CEO and executive producer Eric Shanks participated in all of this week's virtual town halls with agencies. Getty Images

It’s been three weeks since the en masse cancellation of every major sports league left TV in “uncharted territory,” with networks and advertisers scrambling to navigate the ad sales fallout from the COVID-19 pandemic.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.