Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory

It's capitalizing on massive advertiser demand with 5 more units

Fox Sports had sold out of its 77-unit in-game Super Bowl inventory on Nov. 22. NFL
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Nearly two months after selling out its Super Bowl inventory—the fastest that’s happened in nine years—Fox found a way to cash in on the massive advertiser demand this year.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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