Fox Tells Super Bowl Viewers to Take Off Work the Next Day for ‘Super Monday’

Network offers $10,000 prizes to those who observe its unofficial holiday

Fox's
Fox's "Super Monday" campaign features Finesse Mitchell as the "Mayor of Monday" and The Office's Paul Lieberstein channeling his Toby character. Fox

As Fox hosts its first Super Bowl since it spun off into a new company last March ahead of the Disney deal, the network wants to extend Sunday’s festivities into what it’s calling Super Monday. And it’s offering viewers who take that day off the opportunity to win $10,000.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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