All customers will soon be able to access free movies and television shows using the Xfinity X1 platform as Comcast looks to grow its offerings and partnerships for viewers.
Comcast partnered with Tubi, a free, ad-supported streaming service, to make more than 8,500 movies and TV titles seamlessly available on the X1 platform to all users by the end of next week. For Tubi, a company that aims to make content available for all consumers, the partnership was an “obvious next step,” said Farhad Massoudi, founder and CEO of Tubi, Inc.
“In our quest to be democratizing content, we are always looking for strategic partnerships to make Tubi more and more accessible,” Massoudi said.
Tubi launched four years ago and has seen significant growth this year in particular, increasing view time by 1,800 percent since 2016, the company claims.
The service, which includes movies such as Titanic, will sort movies by categories not offered by other streaming services, namely by movies rated highest by Rotten Tomatoes and “not on Netflix.”
The partnership allows Comcast customers to launch the Tubi app directly from the X1 platform instead of popping out of the app to navigate to it from other devices.
Tubi is also available for free on Android and iOS devices, as well as OTT devices, including Roku, Apple TV, Chromecast, Xbox 360, PlayStation 4, Samsung and Amazon Fire TV.
“To the Comcast consumers, now all of a sudden they have access to the massive library content within their set-top box,” Massoudi said.