Freeform Is Using Events to Drive Viewership While Streaming ‘Everything’

Network will try out a Valentine's Day programming block in 2020

Two-thirds of Freeform originals viewership now occurs on Hulu, president Tom Ascheim said. Getty Images

Freeform president Tom Ascheim knows young people are watching television differently, but they’re still tuning into linear—as long as his network programs events to drive viewership, that is.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.