Fuse Media Emphasizes Empowerment and Escape in Uncertain Upfront Season
Most transactions likely to occur in the second half of 2020
Fuse Media is showcasing five freshman series, including Genius X Fuse, which features interviews with artists like Rob Markman and 2 Chainz.
Fuse Media
Key insights:
- Several series have already been produced and are ready to air.
- Other shows' timelines may be up in the air.
- "We had one agency tell us that they’re looking at putting Q4 scatter into play."
The independent entertainment company Fuse Media has already moved around some of its spring plans in the wake of the ongoing COVID-19 pandemic. Heading into early upfront conversations, the company, which targets young Latinx and multicultural viewers, is expecting to be even more fluid as it faces an uncertain and challenging moment for advertisers and broadcasters alike.
