Now on Hulu’s Streaming Hub, FX Expands Its Brand Beyond Linear TV
It 'hit a ceiling' on cable, but can now reach an additional 30 million viewers
FX on Hulu will be the exclusive home for several original FX series, including Mrs. America, starring Cate Blanchett.
FX
Key insights:
- As cord-cutting shrinks cable subscribers, FX on Hulu enables the company to reach a new, younger audience.
- Unlike some rivals, FX is keeping its brand 'consistent' across all linear and digital platforms.
To try to stay relevant in an industry becoming overpopulated with streaming services, several broadcast and cable networks have begun setting new linear strategies and leaning into what sets them apart from digital. FX, however, is taking a different approach.
This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.
