How HBO Is Still Holding Experiential Events Despite the Pandemic
Multicultural marketing chief Jackie Gagne joins Adweek @ Home
HBO has experience with integrating online components into live events, which prepared it for our current virtual-only world.
Adweek
To celebrate the debut of Issa Rae’s hit show Insecure in 2016, HBO threw a block party. That kickoff event grew into an entire festival, drawing 2,500 people for the premiere of the show’s third season.
