HBO Max Celebrates Launch Week With Quarantine-Friendly Brand Partnerships and Digital Events

Streaming service teams with Obé Fitness, Blue Apron, Venmo and more

photo of a purple cat on a purple couch that says hbo max
HBO Max partnered with messaging technology company Holler to launch a Venmo sticker pack. HBO Max

HBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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