HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

Five college students have been building the streamer's social presence since July

The new streamer hired (from left) Ashley Xu, Gray Fagan, Preeti Singh, Conor Driscoll and Paravi Das to create TikTok videos that felt native to the platform. Courtesy of HBO Max

By Kelsey Sutton

October 12, 2020

There’s a TikTok video that went viral in September.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.