HBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly Says

Streaming service will end ‘difficult’ experience of seeing company's series perform better elsewhere

HBO Max chief content officer Kevin Reilly said it was "difficult" to see TNT's Animal Kingdom perform well on Amazon. Getty Images

With the arrival of WarnerMedia’s subscription streaming service HBO Max in May, chief content officer Kevin Reilly isn’t just excited about the new business and content opportunities. He’s looking forward to ending a long-standing heartache for network executives: seeing their original programs find larger, new audiences on streaming services completely outside of their purview.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.