HBO’s I May Destroy You Campaign Offers Mental Health Resources for Black and Queer People

Month of social media talks touch on themes in Michaela Coel’s new show

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Michaela Coel wrote, produced, directed and and stars in HBO's new series I May Destroy You. HBO
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I May Destroy You, HBO’s new dark comedy series from Michaela Coel, follows a millennial Black woman navigating friendships and relationships while recovering from sexual trauma. Coinciding with the series premiere June 7, the WarnerMedia-owned network will launch “Gathering the Pieces,” a monthlong digital campaign to raise awareness around themes explored in the series and to offer resources to Black and queer people.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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