Here’s What Ad Buyers Really Thought About Upfronts Week

Their 9 biggest takeaways as this year’s negotiations heat up

NBCUniversal's two-and-a-half hour event, featuring a Jennifer Lopez performance, kicked off upfronts week. Paul Drinkwater/NBCUniversal

Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, several of them reflected (anonymously) on what they really thought about this year’s week of presentations and parties: the good, the bad and the Whiskey Cavalier.

This story first appeared in the May 28, 2018, issue of Adweek magazine. Click here to subscribe.
@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.