How Advertisers Can Stand Out This Election Season

Going past advertising on TV where it will be cluttered with politics

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Amid political disruption in traditional TV advertising, the time is ripe for advertisers to explore new channels. Getty Images
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In an already challenging and fragmented TV environment where viewership is declining and cord-cutting is accelerating, 2020 will bring its own distinctive challenges.

Sara Tucy is the vertical marketing director at Valassis and a marketing expert with 18 years of experience in both b-to-b and b-to-c sectors.