How Biden Ran the Ultimate Purpose-Driven Campaign

A lesson is authenticity and differentiation

biden
US President-elect Joe Biden delivers remarks in Wilmington, Delaware, on November 7, 2020, after being declared the winner of the US presidential election. Andrew Harnik — AFP via Getty Images

It took longer than some predicted. And it was less of a repudiation than many of us had hoped.

@robshepar Rob Shepardson is partner and co-founder at SS+K.
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