How Brands Can Navigate a Video World of Celebrity Creators

More and more A-listers are making their way to YouTube

Dwayne "The Rock" Johnson was one of the first celebrities to use YouTube to connect with his fans. Getty Images

The story of YouTube is one of continuous reinvention. From the early days of chaos and cats to the wave of viral videos to the rise of a new type of entertainment personality, the platform has kept its audience enthralled by refusing to stand still.

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@nhoughte Nate Houghteling is a co-founder and executive producer at Portal A.