How Ma Bell Became a Digital Powerhouse in the Race for Consumer Attention

The lines between OTT, cable and experiential are blurred

Wires in front of devices like a PlayStation 4 and an Xbox 360
Yesterday’s cable company is today’s media platform is tomorrow’s immersive virtual experience. Photo Illustration: Trent Joaquin; Sources: Getty Images, Playstation, Xbox, Apple, Amazon

Have you noticed that digital native brands have become the new movie studios, established movie studios have started new digital content, and traditional phone companies are partnering with entertainment companies to provide movies to their customers?

Dawn Anderson is senior managing director and global and North America lead for customer insight and growth at Accenture.