How Ma Bell Became a Digital Powerhouse in the Race for Consumer Attention
The lines between OTT, cable and experiential are blurred
Yesterday’s cable company is today’s media platform is tomorrow’s immersive virtual experience.
Photo Illustration: Trent Joaquin; Sources: Getty Images, Playstation, Xbox, Apple, Amazon
Have you noticed that digital native brands have become the new movie studios, established movie studios have started new digital content, and traditional phone companies are partnering with entertainment companies to provide movies to their customers?
