How the Grammys Is Still Not Understanding Its Viewers’ Preferences

As a brand, they’re not recognizing what audiences actually want to see in the award show

A family watching television with an image of a Grammy award in the TV
Today’s viewers understand that they are in control. If they don’t enjoy content, they move on or never tune in at all. Photo Illustration: Trent joaquin; Sources: Getty Images, The Recording Academy
Headshot of Al Diguido

The recent departure of The Recording Academy CEO Deborah Dugan and her related harassment lawsuit placed a new crisis on the Grammys brand this year.

@AlDiGuido Al DiGuido serves as president and chief revenue officer of North 6th Agency, Inc. (N6A), where he oversees sales, revenue and M&A functions and vision and strategic growth strategies.