How the Grammys Is Still Not Understanding Its Viewers’ Preferences
As a brand, they’re not recognizing what audiences actually want to see in the award show
Today’s viewers understand that they are in control. If they don’t enjoy content, they move on or never tune in at all.
Photo Illustration: Trent joaquin; Sources: Getty Images, The Recording Academy
The recent departure of The Recording Academy CEO Deborah Dugan and her related harassment lawsuit placed a new crisis on the Grammys brand this year.
