IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

New format could serve as a blueprint for post-pandemic Interactive Advertising Bureau events

scott rogowsky
Rogowsky will host NewFronts Live each morning, as well as a daily wrap-up. Photo: Justin Bettman for Adweek; Suit: Shinesty; Prop styling: Dianna McDougall

Key insights:

This year’s Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event’s first-ever virtual emcee.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.