Hulu Rolls Out Self-Service Ad Tool to Woo Smaller Businesses

Closed beta will let marketers with modest budgets onto the platform

Interested advertisers will be vetted (along with their creative) through the same review process in place for Hulu's Advanced TV. Sources: Getty Images, Hulu

Key insight:

Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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