Hulu’s Bad Hair Campaign Boosts Black-Owned Brands With An ‘80s Nod

Colorful influencer kits feature products that tie into new horror-comedy film 

The mailers nod to Cult TV, the film's BET-inspired network. Hulu

Be it delivering pies or DIY block party kits, TV networks and streamers have gotten quite creative with mailer campaigns during the pandemic.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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