IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow
April and May's NewFronts schedule will remain unchanged for now
This year's NewFronts presenters can choose to livestream their events, with or without a live audience.
IAB, Getty Images
Key insights:
- The IAB will let companies stream presentations or complementary programming.
- The move may help more people tune in while alleviating coronavirus-related scheduling challenges.
- Travel restrictions and growing concerns about coronavirus have already affected upfront events.
As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season.
