IAB Revamps and Recommits to June NewFronts After Several Dropouts

Less than half of the original slate is staying on for virtual event

Condé Nast is one of only five original NewFronts presenters that will participate in the postponed virtual event. IAB

April 29, 2020

Key insight:

The NewFronts will take place in a very uncertain marketplace as advertisers grapple with the fallout from Covid-19 and expect a dire impact on the industry.

Had the Covid-19 pandemic not occurred, the Interactive Advertising Bureau would be in the middle of its annual Digital Content NewFronts gathering, which had been scheduled to take place this week in New York.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.