How John Krasinski’s Some Good News Turned GIFs Into a Marketing Tool
YouTube hit is approaching 315 million views—on Giphy and Tenor
Some Good News was the room where it happened when the Hamilton cast visited.
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Key insights:
- The use of GIFs as a marketing channel is still in the nascent stage.
- Giflytics applies the SEO playbook to determine which GIFs to create.
Already massively popular, Some Good News, the YouTube series created and hosted by actor and filmmaker John Krasinski, managed to grow its reach even more through GIF marketing.
