Ahead of Disney+’s debut last November, Disney executives needed a showstopping original series to convince even more consumers—not just kids and families who were already likely to subscribe—that their new streamer was a must-have service. With Jon Favreau’s The Mandalorian, they got exactly what they wished for.
This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
