Programming & Performance

Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020

Q2 was national TV ad sales' worst quarter on record, according to Magna

Linear advertising will be helped along by record-level political ad spend later in the year. Photo Illustration: Trent Joaquin; Sources: iStock, Getty Images

By Kelsey Sutton

September 16, 2020

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Recommended articles
You Might Like
This is a Profile

Make the Resolution to Prioritize Customer Retention in 2021

By Sara Spivey, CMO, Braze

This is a Profile

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

This is a Profile

With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

By Jeff Fagel

This is a Profile

Why Lexus Turned to Connected TV to Create Mass Awareness

By Roku

{"taxonomy":"default","sortby":"default","label":"","shouldShow":"on"}