Live Sports’ Imminent Return Should Electrify the Faltering TV Ad Sales Marketplace

NFL and other top leagues would generate billions in advertising revenue

Photos of different sports athletes from the NHL, NBA, NFL and MLB
The handful of competitions that have already aired prove just how eager advertisers and audiences are for any kind of live sports offering. Getty Images
This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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