Peacock Focuses on ‘Free’ in Reconfigured Campaign Ahead of National Debut

NBCUniversal shifts marketing due to Covid-19's economic fallout

liz lemon of 30 rock having a moment
Peacock's new campaign emphasizes that much of its programming—including 30 Rock—will be available for free. Peacock

In advance of its new streaming service Peacock’s national debut in July, NBCUniversal is pushing out a big brand campaign with the hope of building excitement not only for its content, but the platform’s $0 starting price point.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.