NBC Streamed Zoey’s Extraordinary Playlist Everywhere for a Month to Reach Young Viewers

Network is looking for consumers ‘who don’t typically engage with traditional TV’

A still from an episode of Zoey's Extraordinary Playlist
NBC is streaming Zoey's Extraordinary Playlist's premiere on nearly two dozen digital platforms to build audience sampling and social buzz. Sergei Bachlakov/NBC

Several networks have responded to the challenge from streaming rivals by embracing new event strategies that leverage the power of linear TV over other platforms. That includes NBC, which last month expanded its events schedule and unveiled an aggressive slate of programming stretching into 2024.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.